Lyle & Scott

[1] Visual Identity Guidelines, Web Design & Collateral

Lyle & Scott approached GIRL to revamp their brand guidelines and develop a cohesive identity system, which we extended across new collateral, web design, and editable templates for print and digital use. The main challenge was ensuring brand consistency across a vast network of sub-brands and partners. Inconsistent application had weakened its impact and customer trust. To solve this, we created a 96-page interactive digital brand book with detailed guidelines, embedded links, and downloadable assets.

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[2] 150th Anniversary Identity

For Lyle & Scott’s 150th anniversary, GIRL developed a visual identity that honoured the brand’s heritage while looking to the future. We designed a versatile suite of logomarks, including a revived monogram from 1874. This identity formed the foundation of the anniversary campaign, bridging the brand’s legacy with future innovation across digital and print collateral.

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